• Copywriting  • Creative Strategy  • UX Writing

I spent five years with Hulu’s Greenhouse, the in-house creative hub, taking on a diverse range of projects. My role was dynamic—I wrote scripts, developed countless names and taglines, and crafted engaging 360* narratives for Originals like THE HANDMAID’S TALE, licensed content such as SEINFELD, and brand campaigns including HULU HAS LIVE SPORTS.

Plus, I shaped communication strategies across platforms—social, email, direct marketing, business-to-business, out-of-home, etc., for content, brand, user experience initiatives and more. Serving as the lead writer on numerous projects, including nationally-recognized April Fools campaigns, Huluween, Black History Month and more. I collaborated with various departments to ensure the work was consistent with and elevated Hulu’s brand.

While there, my contributions helped secure several Clio Awards and other accolades.