• Lead Copywriter  • SEO Writing  • Creative Strategy

I’m currently with KERN/Javelin, where DIRECTV is one of my primary clients. I’ve played a significant role in a range of projects, including contributing to the development of the “Get your TV together” campaign and tagline.

As the lead copywriter for DIRECTV FOR BUSINESS, I create marketing content–social media, email, digital, DM, print, out-of-home and more. I also write taglines and key messaging for services like NBA League Pass, NHL Center Ice and NFL Sunday Ticket.

One major accomplishment was the complete overhaul of the DIRECTV FOR BUSINESS website, focusing on search optimization and transforming it into a key sales tool for sectors such as Hotels, Offices, Hospitals and more.