• Lead Copywriter  • SEO Writing  • Creative Strategy

At KERN/Javelin, I worked with clients like DIRECTV, contributing to the development of the “Get your TV together” campaign and tagline.

As lead copywriter for DIRECTV FOR BUSINESS, I created marketing content across social, email, digital, print, and more, including taglines and messaging for services like NBA League Pass, NHL Center Ice and NFL Sunday Ticket.

I led the overhaul of the DIRECTV FOR BUSINESS website, optimizing it for search and turning it into a key sales tool for sectors like hotels, offices, and hospitals.