• Lead Copywriter  • SEO Writing  • Creative Strategy

At KERN/Javelin, I worked with clients like DIRECTV, contributing to the development of the “Get your TV together” campaign and tagline.

As lead copywriter for DIRECTV FOR BUSINESS, I created marketing content across social, email, digital, print, and more, including taglines and messaging for services like NBA League Pass, NHL Center Ice and NFL Sunday Ticket. (Art direction by Rick Betancourt–all copy by me.)

I led the overhaul of the DIRECTV FOR BUSINESS website, optimizing it for search and turning it into a key sales tool for sectors like hotels, offices, and hospitals.